Google continues its Innovative Ways: Hello Google Instant Search

Well...here they go again, changing things. One thing I have always admired about Google is their ability to reinvent themselves. They don’t sit back and rest on their laurels but instead continue to push themselves to new levels.

What have they done now you say? They have introduced instant search and according to Melissa Mayer, Google's vice president of search products and user experience instant search is “A fundamental shift to search, the speed and ease with which people can find information". "It's not search as you type; it's search before you type," she said.

With Google Instant, "we're actually predicting what query you're likely to do and giving you results for that," she said. The new search approach will "save users 2 to 5 seconds per query," Mayer said. "That may not seem like a lot," but ultimately will save more than 3.5 billion seconds a day, or "11 hours a second."

If you are concerned that this will change your searches just continue typing and don’t pay any attention to the changes, Mayer said, Google "works seamlessly as it always has. All Google Instant does is speed you up."